I didn’t start in marketing. I started in production — managing teams, launching products, building systems from scratch inside companies that had none.

That tumbleweed-to-structure arc has defined every engagement since. I walk into ambiguity, evaluate what’s actually there, build a campaign the team believes in, and execute with the discipline to keep improving every quarter.

I’ve scaled teams from 7-100+ and in multiple locations overseas, built an in-house marketing team at a $300M manufacturing company from scratch and helped businesses get unstuck in their team alignment. 

What I learned across all of it: internal alignment always has to come before external execution. The team has to believe in the campaign before the market ever sees it. And growth doesn’t compound from one great launch — it compounds from a system that knows what to do next.